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BRAND CORE

BRAND CORE

Is a collection of design and development, manufacturing, brand service, marketing in one of the international high-end pioneer furniture brand

HOTHING International, the brand was born in the design capital of Shenzhen, is an original lifestyle brand with independent language design. Its iconic curve design has become a highly recognizable and minority presence in the industry, and is synonymous with avant-garde. HOTHING is not only a firm and bold design brand, but also a sincere defender of Chinese craftsmanship. The core value of HOTHING is "minority", which comes from "less is more" insisting on the value concept of "less is more, and scarce things are valuable". Unique style, thanks to the study of traditional handicrafts and contemporary aesthetic skills. HOTHING's works not only make extensive use of natural and rare raw materials, but also strive for flawless technical details, and reflect the awe of the environment. HOTHING's work has perfect lines and materials. The ambition of constant pursuit of excellence and meticulous attention to detail, the simpler the more difficult, the more difficult the more forward. HOTHING Life, more than the original life of furniture, an elegant attitude of elite life.


Good-looking leather bags are identical, interesting soul one in a million, not all brands have their own independent language, HOTHING pays tribute to the minority of excellent vision with high-quality original design works!

HOTHING is an international pioneer furniture brand integrating design and development, manufacturing, brand service, marketing and sales, HOTHING was founded in Shenzhen in 2017, with a production base of 30,000 square meters in Huizhou.Minority, with a disobedient arrogance in its name, has always adhered to the charming charm of "thugs in suits". With furniture as the core carrier, we create a lifestyle, and bring consumers a systematic consumption experience driven by design services. Everyone has a unicorn in their hearts, it represents a maverick minority, every life aesthetics museum in HOTHING is a place where "interesting souls" gather, excellent people with similar temperament can always attract each other, HOTHING pays tribute to the minority with excellent vision!

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BRAND CORE

INDEPENDENT DESIGN LANGUAGE AND ORIGINAL DESIGN ATTITUDE

HOTHING is an original brand of light luxury life with independent family language design.

Its iconic curve design has become a highly recognizable and minority presence in the industry, and is synonymous with avant-garde.

Beautiful leather, interesting soul, not all brands have their own independent language, HOTHING is not only a firm and bold design brand, but also a sincere defender of Chinese craftsmanship.

HOTHING's work has perfect lines and the most perfect materials.

HOTHING and Letter | Few Things are Valuable

HOTHING IS BORN OF HOT

Hot as the first productive force

It was the original intention of the HOTHING brand

HOTHING IS BORN OF HOT

Development History

2012

Company Established

HOTHING was officially founded in Shenzhen, committed to creating an original furniture brand. Initially focused on design and research, the brand established a core philosophy centered on innovation and quality.

2013

Launch of First Product Series

The first furniture product series was launched, combining modern design with practical functionality. This quickly gained market recognition and laid the foundation for the brand.

2015

Expansion of Production Base

A 30,000 square meter production base was established in Huizhou, enhancing production capacity and efficiency in preparation for a diverse range of products.

2017

Brand Upgrade and International Expansion

The brand underwent a comprehensive enhancement with a new design language and began exploring international markets by participating in global furniture exhibitions, attracting attention from overseas customers.

2019

Collaboration and Innovation

Established partnerships with renowned designers and domestic/international design teams, launching several high-quality original series that garnered multiple domestic and international awards.

2021

Increased Brand Influence

Recognized as a key recommended brand in CCTV’s “Brand China” program, significantly boosting brand awareness and influence, while expanding global retail network.

2023

Accelerated Global Expansion

Continued to broaden the international market presence; global retail outlets reached nearly 80, with nearly 20 flagship aesthetic galleries, reflecting strong recognition of the brand in the global market.

2024

Ongoing Innovation and Development

Continuously exploring innovation in design, research and development, production, and sales, striving to become a leading global original furniture brand while seeking more international dealership collaborations to further expand the market.

2012

2013

2015

2017

2019

2021

2023

2024