Join hands with original design forces at home and abroad
Hexin International & NOCOD STUDIO Signing Ceremony
The minority spring new tasting event concluded successfully
On March 15, 2024, HOTHING Hexin International and the French design NOCOD Studio officially held a cooperation signing ceremony and the "Minority" Spring New Product Release Tasting Fair in the HOTHING Hexin International Brand Exhibition Hall in the MD-05AB Independent Hall of the Expo Park in Dongguan, Guangdong Province. opening. At the invitation of Mr. Ye Junjiang, general manager of HOTHING and Mr. Chen Jie, director of HOTHING International, Mr. Baptiste Dosne, founder of NOCOD studio, Mr. Chen Darui, founder of Mumei, Puwu and CHENDARUI brands, creative design of the Commercial Industry Committee of China Council for the Promotion of International Trade Mr. Wu Wenli, executive director of the center and founder of Panshi Interior Design, Mr. Cai Ming, founder of Youshan Design, Mr. Kong Wu, chairman of Shenzhen Tequ Designer Brand Alliance and founder of Kong Wu Design Studio, founder of Jiexin Design Studio Mr. Huang Ben, Ms. Wang Yunhan, the founder of dorisofia studio, Ms. Huang Han, the founder of Yingdi Furnishing Art, Ms. Li Wei, executive editor of INTERNI, and Ms. He Jie, China marketing director, and many other guests, brand partners, brand friends and many people who are paying attention to this event Media guests from the grand event were present.
The French NOCOD studio has a high reputation internationally. It has created unique visual experiences for many internationally renowned luxury brands such as LV, Cartier, and AMIRI. It is dedicated to retail design, scene design and product design. It is led by Floriane Dosne (architect) ) and Baptiste Dosne (interior designer and product designer). NOCOD Studio conducts detailed and extensive creative exploration for every collaborative project, is good at understanding and capturing the elusive brand core of its partner brands, develops unique visual language types and transforms them into spaces, design works and unique experiences.
Mr. Ye, general manager of HOTHING Hexin International, expressed his sincere gratitude to the designer friends who have supported HOTHING Hexin International and the dealer partners who have accompanied HOTHING Hexin International to grow together over the years. He also expressed his gratitude to the friends who came from afar to witness HOTHING Hexin International. International starts from a new height and sets out towards the future. He said: "2024 is the 'brand year' of HOTHING Hexin International. HOTHING Hexin International will make every effort to enter the international stage and open up its international horizons. The cooperation with NOCOD Studio gives HOTHING Hexin International great confidence and a steady step forward. One step." He continued to express that we have always been adhering to the continuous pursuit of original design and firmly believe that we should spare no effort to create our own brand influence of HOTHING and Xin International, so that "Hexin is style" will be deeply rooted in the hearts of the people, and we will implement "1+6+N" The development strategy is undoubtedly the right brand path to the future. It adheres to "one brand" and insists on serving young and old people in six major functions: "tea space, living room, bedroom, outdoor, woodwork high-end, and private customization". Create different space usage scenarios for users of different age groups such as children and children, provide dealers with more services, help them solve more needs raised by users, and achieve multi-dimensional and multi-angle empowerment. At the same time, we continue to integrate diverse resources such as home appliances, imported furniture, daily necessities, kitchen and bathroom supplies with platform-oriented development thinking to build an "N"-oriented aesthetic life center for customers.
Mr. Baptiste Dosne, founder of NOCOD Studio, said that it is very important for NOCOD to find a brand with real creative influence in China, and Hexin International is such a brand, with a romantic and uninhibited soul and rational and firm brand persistence. He believes that the common values and the same pioneering consciousness between HOTHING and NOCOD Studio are the most important core factors that promote this cooperation. He also believes that this cooperation is a good opportunity for international discussions on creativity, and HOTHING and Xin International gave NOCOD studio great freedom in design. This must be a new creative process with ambition and bold creativity. The successful holding of the cooperation ceremony marks the birth of a high-end home furnishing brand that integrates design, R&D, production, sales, and service and constantly explores and innovates national high-tech and oriental craftsmanship, and an efficient creative team originating from the West, from the collision of pioneering thinking. The blending of Eastern love and Western realm.
At the event, many designers and close friends of HOTHING Hexin International went deep into the situation to explore the development history of HOTHING Hexin International, and sent their heartfelt blessings to HOTHING Hexin International. Chinese and foreign original design forces gathered here to explore the relationship between original design and lifestyle. Blending expresses insights into future development trends.
Designer friends said that HOTHING's "starting from the new" and marching into the international market are a powerful shot in the arm for today's home furnishing market and industry. At the same time, it will allow more consumers to explore HOTHING's excellent product quality and "minority" The brand concept and cooperation with the international innovative design team will undoubtedly contribute to the future development of HOTHING and Xin International. Friends of the designers once again sent their blessings to HOTHING and Xin International.
Facing the innovation of the consumer market and the changes in consumption habits caused by the replacement of consumers, in an era of rapid changes, HOTHING still chooses to start from the original intention, starting from the creativity and quality of the product itself, and reaches cooperation with many designers to update The desire to continue to explore and create every creative home world is driven by thoughtful, more creative, more diverse, and more global thinking. Inherit all the past and plan the future from afar. Between function and scale, between the collision of culture and culture, HOTHING uses high-quality original design works, with the ambition of constantly pursuing excellence and meticulous attention to details, to present its thinking on the philosophy of life and space aesthetics. .
Looking forward to cooperating with the French NOCOD studio, HOTHING will use art and culture to create more "new home life" that will last for a long time, allowing the "minority" contemporary life aesthetics to enter tens of millions of homes, and achieve more consumers and The comfort and pleasure of users in life pay tribute to the minority with outstanding vision.
HOTHING
With high-quality original design works
Tribute to the discerning minority
