All peak moments need to be planned,
All extraordinary things need to be brewed.
We try to welcome a new narrative,
In the integration of Eastern sentiment and Western borders,
In the unrestrained blood of the avant-garde,
Finally flow into daily resonance.
When "slowdown" and "involution" hit, with the upgrading of consumer spending power, the market structure and competition logic are reshaped in the consumer change. As a consumer with high customer unit price and heavy decision-making, the development ideas of the home furnishing industry are difficult to break through the increasingly vague consumer customer base and the background of rapid butterfly changes. This also indirectly expresses the dilemma faced by current home furnishing companies: When the lives of users are placed in a complex ecology full of busy and impetuous culture, how to create home furnishing products and usage scenarios that touch the real needs of users in the long-term companionship with time effect, so as to seize the loyal consumer customer base, improve the decision-making of the consumer market, and create a lifestyle that keeps pace with the times for users?
HOTHING, an original lifestyle brand with an independent design language, is ready to give us an answer in its self-innovation.
HOTHING Director Chen Jie and NOCOD Co-founder Baptiste Dosne at the signing ceremony of the strategic cooperation.
HOTHING, which recently signed a cooperation agreement with the French NOCOD Studio, has become a hot topic in the industry. Why did the French NOCOD Studio, which has a very high reputation internationally and has created unique visual experiences for many internationally renowned luxury brands such as LV, Cartier, and AMIRI, and is dedicated to retail design, scene design, and product design, choose to cooperate with HOTHING? We interviewed Mr. Baptiste Dosne, the founder of NOCOD Studio, in the HOTHING International brand exhibition hall at the MD-05AB Independent Pavilion in Dongguan Expo Park, where HOTHING and NOCOD Studio signed a cooperation agreement, and asked him about the process of cooperation with HOTHING.
NOCOD studio
A French design studio that creates unique visual experiences for many internationally renowned luxury brands such as LV, Cartier, and AMIRI. Founded by Floriane Dosne (architect) and Baptiste Dosne (interior designer and product designer), it is dedicated to retail design, scene design, and product design.
As a representative of oriental confidence, 2024 is the "brand year" of HOTHING Hexin International. In order to convey world-class design concepts to users and enhance the brand's visibility and influence globally, HOTHING Hexin International will cooperate with top international design studios to fully enter the international market and open up international horizons. Cooperation with the French NOCOD studio is the first step for HOTHING Hexin International to move towards globalization.
We also asked Wang Yunhan, co-founder and contracted designer of HOTHING Hexin International, to explore the reasons for the cooperation between HOTHING Hexin International and the French NOCOD studio.
Ye Junjiang has been working in modern furniture for 17 years. He is a representative of the earliest integrated enterprises in China that are engaged in the design, research and development, and sales of modern style home products. He is also a sincere defender of Chinese craftsmanship. He insists on finding contemporary Chinese expressions that are in sync with the world, and is committed to the entry of Chinese original brands into the international market. His brand HOTHING and Xin International have brought many pioneering original works to the market with independent design language, and have won many domestic and international awards and honors.
Wang Yunhan (Doris), product designer, space designer, and guest lecturer at Beijing Institute of Technology Zhuhai College. He studied product design at the Central Academy of Fine Arts for undergraduate studies, and graduated from the Brera Academy of Fine Arts in Milan for graduate studies, and studied under the famous Italian furniture designer Roberto Semprini. In 2019, he founded the independent studio Dorisofia Studio and is currently a contracted designer for many brands.
"Good-looking minimalism is the same everywhere, but interesting souls are rare." HOTHING Hexin International originated from "Hot". To do what you love to the extreme and to take passion as the first productive force is the original intention of the establishment of HOTHING Hexin International, a home furnishing platform.
As an international pioneer home furnishing brand integrating design and development, manufacturing, brand services, and market sales, HOTHING Hexin International has a 30,000 square meter production base in Huizhou since its establishment in Shenzhen in 2017. The unique and elegant style has left a deep impression on people as soon as it appeared. The iconic curve design has become a highly recognizable and minority existence in the industry, and once became a synonym for the pioneering and avant-garde in the home furnishing industry.
HOTHING Hexin International, which is itself a representative of the "minority" style, faces the innovation of the consumer market and the changes in consumer habits caused by the generational change of consumers. With furniture as the core carrier, it creates a "minority" elegant lifestyle, driven by excellent design services. In many years of design marketing practice, it has explored the brand's user audience and deeply studied the real demands of consumers.
"We create different space usage scenarios for users of different ages, such as young people, the elderly, and children, through six major product functional areas, including 'tea space, living room, bedroom, outdoor, woodworking, and private customization'. With products that combine creativity, innovation, and excellent quality, we can achieve emotional resonance that residents feel through their homes in their living environment, and empower users from more dimensions and angles." Ye Junjiang, co-founder of HOTHING, said so. At the same time, HOTHING continues to integrate resources such as home appliances, imported furniture, daily necessities, and kitchen and bathroom supplies through platform development, and build an "N"-dimensional aesthetic life museum for customers, bringing consumers a systematic and real consumption experience.
Original design drives the development of the home furnishing industry. At a time when consumption patterns are constantly changing, HOTHING's original intention has been baptized but has become more pure-to bring users an uninhibited and romantic life of the yuppie minority with original creativity and excellent quality. Co-founder Ye Junjiang said, "In HOTHING's view, creation requires inspiration, and inspiration comes from our understanding of life. There are still more untold corners of life, which are in urgent need of further research and development, so HOTHING has always advocated the introduction of design and research and development, which is the value of the brand."
HOTHING is well aware that creativity is the core driving force for the sustainable development of the brand. In the continuous exploration of new design concepts and material applications, it strives to reflect unique creativity in every product. The pursuit of product quality continues the persistence of HOTHING's blood, from material selection to manufacturing process, striving to achieve the highest standards. HOTHING's elegant and punk lifestyle aesthetics is diverse and inclusive, gorgeous and uninhibited, full of the texture of elite life, through comfortable and simple design, environmentally friendly and healthy materials, gorgeous colors, full of sexy charm, interpreting the style of aesthetics.
Wang Yunhan explained the yuppie life aesthetics: "The yuppie life aesthetics, this term accurately captures the core brand spirit of HOTHING. It is an art of finding elegance in unruliness and maintaining self-independence in elegance. In the design process of HOTHING products, we have always been committed to balancing these two seemingly opposite elements and allowing them to coexist harmoniously in each product." In this way, HOTHING successfully integrated the yuppie aesthetics into the design, and behind the style appearance is HOTHING's attitude and spirit towards life.
Integrate emotional design into every product. Home, as a carrier of life, is related to daily life. HOTHING's goal is to create homes that not only meet functional needs but also establish emotional connections with users. Through storytelling design concepts and careful selection of materials, each work can evoke users' emotional memories and the joy of life.
"We hope that through our products, users can feel the unique unruly and elegant style of hipster aesthetics, and encourage them to find their own unique style and attitude towards life in their daily lives. We focus on telling the story behind each piece of furniture. Good design should be like a silent poem that can arouse infinite resonance and trigger emotions." Wang Yunhan said.
In order to achieve more creative designs in the increasingly solidified creative ecology, HOTHING and Xin International firmly believe that exploring outward is a broader path. Dissatisfied with drifting with the general environment, HOTHING and Xin International chose to embark on a wild but flowery exploration journey. Such HOTHING and Xin International has condensed a firm and bold hipster modern style and philosophy in the years of sincere defense of Chinese craftsmanship. With the unruly and elegant brand bloodline, it is deeply respected by many consumers and senior users.
Exploring between function and scale, HOTHING and Xin International presents its thinking on life philosophy and space aesthetics with high-quality original design works, the constant pursuit of excellent quality and meticulous attention to details. Starting from the creativity and quality of the product itself, let newer, more creative, more diverse, and more worldly lifestyles burst forth, and continue to explore and create the desire for every creative home world. The cornerstone of HOTHING's courage to explore new paths outward comes from this: the unique understanding of life and the persistence in originality and quality.
Starting from a new beginning and opening up a far-reaching future path, HOTHING seems to be answering this era of involution for us in another form:
We want to walk more spontaneously,
We want to explore more freely,
We want to create more freely,
We want to live more freely.
