BRAND CORE

Is a collection of design and development, manufacturing, brand service, marketing in one of the international high-end pioneer furniture brand

HOTHING was founded in Shenzhen in 2017 and has become a dark horse in the industry with its unique design aesthetics. It has a production base of 30,000 square meters in Huizhou. It is an original lifestyle brand with an independent design language, and it is a sincere defender of Chinese craftsmanship

PRODUCT

Minority Independent Design Languages

To be a century-old enterprise of original home furnishing in China is our ultimate goal

PROJECT

NOCOD Studio
  • 01

    NOCOD Studio

    French architects

    NOCOD co-founder Baptiste Dosne

    French interior designer and product designer

    NOCOD co-founder Floriane Dosne

    French architects

  • 02

    Chen Darui

    Founder of Maxmarko brand | Chief Creative Director

    China Furnishing art committee

    Central Academy of Fine Arts graduate practice tutor

    China Building Decoration Association soft furnishings branch expert

    China Interior Decoration Association furnishing art professional committee deputy

    secretary-general

    Beijing furniture industry Association design committee deputy director

  • 03

    Doris

    Product Designer/Space Designer/Guest Lecturer at Zhuhai College, Beijing Institute of Technology

    2023 GOtrend Gold Xi Designer of the Year

    2023 Reddot Award Winner

    Silver Prize, Paris MAISON&OBJET2022

    2022 Building materials home original products festival original pioneer designer

  • 04

    Huang Ben

    Founder & Creative Director of Jayson Design Chinese

    Founder & Creative Director of Jayson Design

    Chinese contemporary famous interior designer

    Senior interior architect

  • 05

    He Dongxiao

    Founder & Creative Director of Jayson Design Chinese

    Founder & Creative Director of Jayson Design

    Chinese contemporary famous interior designer

    Senior interior architect


  • 06

    Kong Wu

    Founder & Creative Director of Jayson Design Chinese

    Founder & Creative Director of Jayson Design

    Chinese contemporary famous interior designer

    Senior interior architect

  • 07

    Li Zhiguang

    Founder & Creative Director of Jayson Design Chinese

    Founder & Creative Director of Jayson Design

    Chinese contemporary famous interior designer

    Senior interior architect

  • 08

    Wang Hong

    Founder & Creative Director of Jayson Design Chinese

    Founder & Creative Director of Jayson Design

    Chinese contemporary famous interior designer

    Senior interior architect

  • 09

    Zhang Sha

    Founder & Creative Director of Jayson Design Chinese

    Founder & Creative Director of Jayson Design

    Chinese contemporary famous interior designer

    Senior interior architect

  • NOCOD Studio
  • Chen Darui
  • Doris
  • Huang Ben
  • He Dongxiao
  • Kong Wu
  • Li Zhiguang
  • Wang Hong
  • Zhang Sha

NEWS

Nov. 04, 2024

INTERNI Observation | Self-examination in the "involution era", HOTHING and Xin International enter a new chapter

When "slowdown" and "involution" hit, with the upgrading of consumer spending power, the market structure and competition logic are reshaped in the consumer change. As a consumer with high customer unit price and heavy decision-making, the development ideas of the home furnishing industry are difficult to break through the increasingly vague consumer customer base and the background of rapid butterfly changes. This also indirectly expresses the dilemma faced by current home furnishing companies: When the lives of users are placed in a complex ecology full of busy and impetuous culture, how to create home furnishing products and usage scenarios that touch the

Nov. 04, 2024

HOTHING | Self-examination in the "involution era", Hexin International enters a new chapter

When "slowdown" and "involution" hit, with the upgrading of consumer spending power, the market structure and competition logic are reshaped in the consumer change. As a consumer with high unit price and heavy decision-making, the development ideas of the home furnishing industry are difficult to break through the increasingly vague consumer groups and the background of rapid butterfly changes. This also indirectly expresses the dilemma faced by current home furnishing companies: when the lives of users are placed in a complex ecology full of busy and impetuous culture

Nov. 04, 2024

HOTHING|Hexin International & French NOCOD STUDIO signing ceremony concluded successfully

On March 15, 2024, HOTHING Hexin International and the French design NOCOD Studio officially held a cooperation signing ceremony and the "Minority" Spring New Product Release Tasting Fair in the HOTHING Hexin International Brand Exhibition Hall in the MD-05AB Independent Hall of the Expo Park in Dongguan, Guangdong Province.